IQONS* | MEM couture

http://www.iqons.com/MEM+couture

MEM couture Last 15 Minutes Of Fame on 21/07/2007

created	20/01/2007

viewed	11899 (since 20/01/2007)

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me,



Location	Ljubljana, SLOVENIA

Profession	fashion designers & stylists

Company	MEM couture

Website	www.memcouture.com www.myspace.com/memcouture www.fashionspace.com/memcouture

and i

what am i looking for
Network, Promote, Job, Hire
affiliations
field	art, design, fashion, performance, photography

role	creative, production

myself,


style	Hard to describe it with just a few words... Always very detailed. Sometimes nostalgic. Sometimes close to being vampires. Sometimes full of mostly traditional patterns. Sometimes... Hard to describe indeed!

favourite fashion moment	Every time the crowd & chaos at the backstage of the fashion show starts.

favorite designers / brands	Christian Dior, Cristobal Balenciaga, John Galliano, Alexander McQueen, Vivienne Westwood, Viktor & Rolf, Christian Lacroix, Jean Paul Gaultier, Philip Treacy Dior, Gucci, Prada, Rochas, Balenciaga, Louis Vuitton, YSL

art	Andy Warhol, Gustav Klimt, Salvador Dali, Tamara de Lempicka, Erte

other interests	Spending free time with our 2 dogs - greyhound Viktor & dalmatian Iuno...

blurb

About MEM couture

The collections of clothing and apparel MEM couture are designed by two designers - Eric Maj Potocnik and Matjaz Plosinjak.

It all began a few years ago caused by the passion of creating together, but we started our professional way in 2004 when the first collection was presented in Ljubljana. The debut brought about an instant breakout into the niche of Slovenian fashion. So far the label has mostly been presented in Italy, Spain, BiH, Croatia & Slovenia. MEM couture always tries to create both - prêt-à-porter and haute couture pieces as well. What we find as very important are stories caught in garments, shoes and other accessories. A strong concept is always the base. Almost needless to say that we love to play with (re-creating) human proportions, symbiosis of contrast textiles and patterns. Sometimes surrealistic. sometimes near to classic as well. Spiced with a touch of Paris. Chic.

For the last year and a half we put a lot of effort in a triptych kind of project named “Hommage à Marlene”, dedicated to the legendary Marlene Dietrich. The collection was first presented at the fashion week of Bosnia and Herzegovina, after that an artistic presentation was performed at the “Museum fashion day” organized by the International contemporary art museum Casoria-Napoli in Italian Naples. In Ljubljana the supplemented collection was presented for the third and the last time in autumn 2007.

MEM couture was also presented at Bread&Butter Barcelona in January 2008.

Our future wish is to take an apparent position in European fashion and open a store in one of the fashion metropolis.

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