Welcome to IQONS.com….

IQONS is the world’s largest network of creatives and professionals in fashion. Our members include designers, models, photographers, hair and makeup artists, stylists, bloggers, retailers, PRs, show producers, magazines, and manufacturers. From the world’s most famous designers to students who are just starting their fashion career, IQONS provides a platform for our members to share their work, build professional relationships, and friendships.

How IQONS helps our members

Discovering and Promoting new fashion talent

IQONS has a track record of breaking new talent to the world. Many designers, photographers, illustrators that were first spotted through IQONS activities (IQONS competitions, sponsored trade shows etc) have now gone on to become part of the global fashion elite.

‘Crowd-sourcing’ Creativity

We have engaged our community with some of the world’s leading brands such as Dior, Nike, Sebastian (part of P & G) and Microsoft. In all of these cases, these brands wanted a global, fresh perspective – whether it was in the design of a new product, or the sourcing of unique illustrations for a promotional campaign.

Development of Unique Intellectual Property

IQONS has developed unique technology platforms in fashion videos, fashion e-commerce, and manufacturing methods that has the potential fundamentally change the way we manufacture, distribute and sell designer-fashion. IQONS is seeking to engage our community to utilise these methods, especially as collaborations between IQONS members. We truly believe that the IQONS platform provides an unique way to ‘Co-Create’ new products and services in fashion – a trend that we believe is going to define this century’s fashion.

 
The IQONS Team

Lee Daley Non-Executive Chairman
 
Lee brings a track record of innovation and global leadership in the world of advertising and brand consulting. Prior to joining IQONS as Non-Executive Chairman, he held varied prestigious leadership positions: Chairman and Chief Executive Officer of the Saatchi & Saatchi UK Group, Group Commercial Director of Manchester United Ltd and the Global CEO and Chief Strategic Officer of the Red Cell Network, a WPP global advertising network.

Dr. Suran Goonatilake, OBE Co-Founder and CEO

Suran is also the Chairman and co-founder of Bodymetrics, a company pioneering the use of body-scanning and virtual reality technologies in fashion. He was previously a co-founder of the Centre for Fashion Enterprise (CFE), a non-profit initiative that finances and nurtures start-up fashion designers. As a PhD student at University College London, Suran along with three other students, founded Searchspace, an enterprise software company that in May 2005 was acquired by Warburg Pincus. Suran also has interests in film and TV - recently an executive producer of Luxury Unveiled, a TV series on iconic fashion brands such as Chanel, Cartier and Dunhill. In June of 2005, Suran was made an officer of the Order of the British Empire (OBE) in the Queen's birthday honours list for his services to Entrepreneurship.

Douglas S. Pulitzer Chief Counsel

Douglas brings extensive legal and business expertise to IQONS in the creation, commercialization, utilization, acquisition, divestiture and protection of intellectual property and information technology based assets and services through licensing, joint ventures, distribution agreements and strategic alliances.  Douglas has and continues to represent clients in multiple industries, including technology, ecommerce, software, hardware, finance, multi-media, entertainment, consumer goods, luxury goods, cosmetics, fashion, food and beverage (including planograms and category management), publishing and advertising that range from startups to publicly traded companies including Fortune 200 companies, entrepreneurs, and non-profit corporations.  Douglas is a member of the New York state bar. He attended New York University, where he earned his B.A. in economics and was awarded his Juris Doctor degree by the Benjamin N. Cardozo School of Law.

YM Ousley Marketing Advisor

YM brings a diverse background in journalism, online and non-traditional marketing to IQONS. Introduced to online publishing in 1996 as an entertainment writer (later, Fashion Editor) for a teen newspaper, she has since acquired expertise in multiple areas of digital media and publishing. She is also founder of exponetial, an internet marketing consultancy specializing in strategies for search engine marketing, social media, analytics and integrated promotions. Most recently, she launched Signaure9, a US and UK blog network offering lifestyle intelligence to consumers and businesses via engaging editorials and a forthcoming database resource. YM led research and analysis for the Style99, a first of its kind listing which did not proclaim to determine the best fashion blogs, but rather offered a unique ranking method for calculating influence based on several metrics.

Merilyn Keskula  Project Manager

Soon after moving to London in 2004 from Estonia, Merilyn started working on photo shoots for Italian Vogue, ELLE and Another, as well as creating sets for Boudicca and Matthew Williamson among others. After finding the production side of photo-shoots and shows incredibly stimulating, she moved on to work in ELLE as Assistant Bookings Editor, at the same time completing her degree in Fashion Management at the London College of Fashion. Over the last three years, Merilyn has been working with several luxury brands as the PR & Marketing coordinator being responsible for implementing marketing strategies as well as organising shows and press days in London, Paris, New York, LA and Tokyo. Merilyn is passionate about promoting new fashion talent, and is currently working with several emerging fashion designers from the Nordic countries and Eastern Europe.

 
Rafael Jimenez Co-Founder

Rafael was previously with the avant-garde fashion house Comme des Garcons where he led varied ground-breaking initiatives leading to the birth of the Guerilla Stores. These stores would open for one year in unusual locations and be run by partners with no previous experience in retail. This concept rose in response to the slick, “marbled-floor” environment habitually used in fashion.

Diane Pernet Co-mentor

Diane has pioneered the Web as a medium for fashion communication through her highly influential blog, A Shaded View on Fashion. Her blog is mandatory reading for fashion lovers everywhere, whether they are a new designer starting their career in New York or an established magazine editor tracking street fashion in Seoul

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